Don’t Forget Direct Mail Marketing Tactics

Direct mail is a traditional advertising strategy that can never be overlooked.  In fact, direct mail marketing can now be done both offline and online.  In this article, let’s discuss direct mail marketing tactics that you can apply to ensure the success of your marketing campaigns.

Use postcards. Postcards are great tools for encouraging people to take action. Unlike a regular letter, they do not have to be opened so you can be sure that the recipient will see it.  They contain short, simple messages that are quick to read and easy to understand.  They can be designed to make them more attractive and eye-catching.

The cost for creating, printing and mailing one postcard is far cheaper than a business letter.  No envelope is needed so that’s an additional saving.  Furthermore, advertising with postcards make it easier for entrepreneurs to track the results of their campaign.

Offer a discount or a free gift. People love to receive discounts or freebies.  A postcard can double as a discount coupon or a voucher to claim the free gift.

Read more Don’t Forget Direct Mail Marketing Tactics

Resource: direct marketing advertising

Postcard Marketing : Tips and Tricks

This article presents simple yet effective tips that you can do to ensure positive results from your postcard marketing campaign.

Set Your Goals

What do you want to achieve with your postcard marketing campaign?  Set a clear, specific objective so you’ll know exactly what to work on.  For instance, what do you want your recipients to do after receiving your postcard?  Do you want them to buy your newest product, visit your shop, or purchase from your online store?

Be realistic. Set goals based on your market research.  Keep in mind that postcard marketing is the best tool for generating response.

Think About Your Message

What message would you like to send out?  Would you like to introduce a new product, announce a special event in your shop, or offer a promotion?  Again, you want to be very specific to send your message across effectively.

Read more Postcard Marketing : Tips and Tricks

Resource/s:
Postcard Marketing

Effective Postcard Design Tips

In postcard advertising, the design is a very important element.  An exceptional design make a postcard look more appealing and enhance the clarity of your message.  The question is, how do you create an effective postcard design?  Listed below are some tips for you:

Design Both Sides
Rather than simply designing the front side, some marketers design both the front and back of the postcard.  This way, the message can be read right away no matter which side the card faces up when the recipient gets hold of the card.

Don’t Clutter with Words
Do not use a very small font size just to squeeze all the information you want on one postcard.  If you do, it could become difficult for the reader to figure out the texts written.  Be sure that you leave just enough white space on the card for easier reading.

Design for Display
Some people use their favorite postcards as wall decor or inspiration.  We often see beautiful marketing postcards displayed on refrigerator doors and work stations because it bears an inspiring message or a photo.  Obviously, the more people see your postcard on display, the more exposure you can get.

Read more Effective Postcard Design Tips

What You Should Know About Unsecured Business Loans

It is good to know that there are lending companies that offer unsecured business loans or loans that do not require collateral. However, one major requirement to get approved is good business credit. If you have bad credit, that can be a huge hindrance in getting your unsecured business loan application approved.

There is presently a high demand for unsecured business loan financing in the market.  Many businesses today are still in the start-up stage and need all the help they can get, particularly when it comes to financing.  Most business owners do not have properties that can be used as collateral and therefore, cannot apply for secured business loans.

It is good to know that there are lending companies that offer unsecured business loans or loans that do not require collateral.  However, one major requirement to get approved is good business credit.  If you have bad credit, that can be a huge hindrance in getting your unsecured business loan application approved.

Of course, lenders do need a guarantee that their customers will be able to pay back the loan.  Since no collateral has been provided, the lender must base its decision on the customer’s business credit standing.

Continue reading “What You Should Know About Unsecured Business Loans”

Top 10 Tips To Increase Your Blog’s Traffic

Blogging is a growing trend in the internet today.  Hobbyists and internet enthusiasts spend hours of their day writing content for their blog or visiting other’s people’s blogs as well.  Most business owners also turn to blogs in marketing their website.

In this article, let’s discuss the top ten tips on how to increase traffic for your blog effectively:

1)Use search-engine friendly URL. Some blogs automatically use your article’s title as its page URL.  This is great because search engines can easily pick them up and index it to its right category.  Using symbols or punctuation marks such as “?” can confuse search engines, and can be a big hindrance in getting your site indexed.

2)Ping your blog. Pinging is like notifying search engine spiders whenever you have new content in your blog.  Some blogs like WordPress provides and automatic pinging service for all its bloggers.

Read more Top 10 Tips To Increase Your Blog’s Traffic